London

Not Specified

£35000 pa

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InvestIN Digital Marketing Manager

About The Role

About the role

We're looking for a proactive, commercially minded Digital Marketing Manager to help us get more from our existing marketing activity and develop new opportunities for growth.

Our marketing team delivers a wide range of activity across email, social media, content and paid media. We're now looking to build on this by investing more time in understanding what's working, identifying opportunities to improve performance and exploring new ways to reach potential customers.

This is a hands-on, varied role for someone who enjoys combining analytical thinking with practical execution. You'll use data to spot opportunities, develop ideas and take ownership putting these ideas into action. You'll have responsibility for key areas of our digital marketing, including paid media, SEO and website optimisation, alongside the opportunity to explore new channels such as influencer and affiliate marketing.

Key responsibilities

Digital performance and optimisation

Analyse marketing performance to identify trends, opportunities and areas for improvement

Optimise website content, landing pages and lead generation activity to improve conversion

Turn insights into actionable recommendations and take ownership of implementing improvements

Paid media

Manage the paid media agency relationship and monitor PPC and Paid Social campaign performance

Identify opportunities to improve campaign efficiency, ROI and revenue

Work with the Marketing Team Lead on budgets, strategy and performance insights

SEO and AEO

Develop and implement an SEO strategy to grow organic visibility and traffic

Identify opportunities through keyword research and measure the impact of the changes you are making

Explore opportunities to improve visibility across AI-powered search platforms

New channels and partnerships

Research and test new acquisition channels to diversify our marketing mix

Develop influencer and affiliate marketing opportunities, measuring their impact

Work with the Marketing Team Lead to identify and develop potential partnerships

Wider company support

Support wider company priorities where needed, working flexibly with other teams to help deliver business objectives

Support the smooth delivery of our summer season, assisting with the delivery of our career summer programmes

The Details

Contract: Full-time, permanent

Schedule: Monday–Friday, 9am–5pm (flexible hours); occasional weekend work with time off in lieu

Location: Hybrid (2 days in Victoria office, 3 from home)

Salary: £35,000 - £40,000 dependent on experience

Start date: As soon as possible

Please note that offers will be subject to successful completion of Enhanced DBS checks and Right to Work checks. We are also unable to sponsor visas. InvestIN reserves the right to terminate contracts in the event of non-completion. 

About You

What we're looking for

Digital marketing experience: 2-5 years’ experience in digital marketing, ideally across a range of channels

Strong analytical skills: Comfortable working with marketing data, interpreting performance and using insights to decide what to do next

SEO experience: Practical experience of SEO, including keyword research, content optimisation and monitoring organic performance

Commercial mindset: An understanding of how marketing activity translates into leads, bookings, revenue and return on investment

A proactive approach: Someone who spots opportunities, takes initiative and doesn't wait to be told what needs doing

Collaboration: Confident working with colleagues across different areas of marketing, as well as external agencies and partners

Desirable experience

Managing paid media campaigns or working closely with a paid media agency

Website optimisation, conversion rate optimisation (CRO) and landing page testing

Marketing analytics tools such as GA4, Google Search Console, TripleWhale and Shopify Analytics

Influencer marketing, affiliate marketing or partnership development

AEO or experience improving visibility across AI-powered search platforms

About Us

InvestIN Education

InvestIN provides inspirational career experience programmes for school students, across 15+ different industries. Founded in 2012, InvestIN’s mission is to bridge the gap between school and the workplace, in order to help students choose the right career and maximise their potential. InvestIN creates the ‘ultimate work experience’ through a combination of interactive simulations, company visits, seminars, networking sessions and career coaching, led by highly accomplished industry professionals. We have had over 60,000 students walk through our doors, from 100+ countries and 4,000+ schools.

We’re hiring for a new team member to join the marketing team. The marketing team are responsible for raising awareness of InvestIN’s work experience programmes, by generating leads and bringing traffic to our website, primarily through email marketing, paid and organic social media and content marketing.

Benefits:

25 days paid holiday per year (plus bank holidays)

Being part of a dynamic, growing company with various cultural initiatives including regular socia

Pension scheme

2 hours to take off at your choosing every week (‘unplugged’)

Volunteer days

Access to our private healthcare scheme

Corporate membership to WellHub for subsidised health and fitness provision 

Sabbatical of three months unpaid leave after three years’ service

Opportunities for development, with termly appraisals, feedback and dedicated learning & development training

Safer Recruitment, Safeguarding and EDI statement

InvestIN is committed to safeguarding and promoting the welfare of children and young people and expects all staff, seasonal workers, and external professionals to share this commitment.

InvestIN are committed to making our recruitment processes as inclusive as possible for everyone. We are committed to promoting equality and diversity and developing a culture that values difference, recognising that employees from a variety of backgrounds bring important and positive contributions to InvestIN’s culture.

InvestIN are a disability confident employer.

This post is exempted under the Rehabilitation of Offenders Act 1974 and as such appointment to work with InvestIN will be conditional upon the receipt of a satisfactory response to a check of Police records via the Disclosure and Barring Service (DBS). The Disclosure and barring Service helps employers make safer recruitment decisions and prevent unsuitable candidates gaining access to minors or vulnerable adults.

Open Source Searching Guidance
InvestIN are committed to ensuring that we follow and implement legislation and advisories as set out in the KCSIE 2025 framework. Please see the below statement extracted from Harrison Clark Rickerbys Solicitors (HCR Law - https://www.hcrlaw.com/blog/kcsie-2022-safer-recruitment-the-use-of-online-searches-an-update/ ) regarding the updates within the KCSIE 2025 framework relating to open source searching as part of the safer recruitment process.

KCSIE 2025 states:
KCSIE 25 : “225. In addition, as part of the shortlisting process schools and colleges should consider carrying out an online search as part of their due diligence on the shortlisted candidates. This may help identify any incidents or issues that have happened, and are publicly available online, which the school or college might want to explore with the applicant at interview. Schools and colleges should inform shortlisted candidates that online searches may be done as part of due diligence checks. See Part two - Legislation and the Law for information on data protection and UK GDPR, the Human Rights Act 1998 and the Equality Act 2010.” Keeping children safe in education 2025

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