SBC Sales Consultant

The Sales Consultant supports enrolment and commercial performance for Summer Boarding Courses by handling direct customer enquiries and delivering high-quality, pre-booking sales conversations with parents and guardians.

The role focuses on guiding prospective customers through programme options, locations, dates and pricing, providing clear and accurate information to support informed decision-making. Working as part of the Sales team within the wider Student Experience function, the role contributes to strong conversion outcomes through consistent, professional and human-centred engagement across agreed communication channels.

During the summer delivery period, the role may provide flexible support to the Student Experience function, assisting with parent communication and routine issue resolution under the guidance of senior colleagues, helping to maintain service standards during periods of peak demand.

Main Duties: 

CORE OUTCOMES

• High-quality sales conversations convert direct enquiries into well-matched enrolments, supporting strong commercial performance
• Prospective customers experience clear, consultative and professional engagement prior to booking
• Sales activity for direct bookings is consistent, disciplined and aligned with agreed standards and processes
• Customers feel informed, supported and confident in their decision-making, laying the foundations for positive long-term relationships with SBC
• Accurate and timely handling of enquiries supports smooth transition into admissions and a positive post-booking experience
• During peak periods, the Sales team contributes flexibly to wider Student Experience delivery, supporting service continuity under the guidance of senior colleagues

KEY SALES CONSULTANT RESPONSIBILITIES

1. Sales & Pre-Booking Activity (Primary Responsibilities)

Enquiries:

• Handle direct customer enquiries from parents, guardians and other prospective customers, delivering clear, professional and consultative sales conversations
• Provide accurate information on programme options, locations, dates and pricing, supporting appropriate course matching and informed decision-making
• Manage inbound communications across agreed direct sales channels, following established enquiry handling, follow-up and conversion processes
• Maintain timely, organised and accurate communication with prospective customers throughout the pre-booking journey, prioritising human-centred methods such as phone and video calls to build trust, rapport and clarity
• Accurately capture pre-booking customer information in the CRM to support smooth transition into admissions and enrolment, and to inform marketing insight and reporting
• Maintain the accuracy and completeness of direct sales data, ensuring enquiry records are up to date and reliable
• Support agreed lead-generation activity for direct bookings through proactive sales engagement, in line with agreed strategy and priorities

Sales Quality & Team Collaboration

• Work within agreed sales standards, messaging and customer experience principles
• Collaborate closely with the Sales team to support consistent, high-quality sales execution
• Liaise effectively with Admissions colleagues to support smooth handover from sales to enrolment
• Collaborate with Operations, Marketing and Student Experience colleagues where required to ensure customer expectations align with delivery realities
• Escalate complex, sensitive or uncertain cases to senior colleagues in a timely and appropriate manner

CRM & Sales Administration

• Use CRM systems accurately and consistently, following agreed workflows, data standards and guidance
• Support the maintenance of accurate sales reporting by ensuring activity and outcomes are correctly recorded
• Flag data issues, system limitations or process gaps to senior colleagues where identified

Relationship-Led Sales Practice

• Build positive, professional relationships with prospective and returning customers, supporting trust and confidence in SBC
• Contribute to a relationship-led sales approach by maintaining continuity, professionalism and responsiveness in customer interactions

2. Cross-Team & Commercial Support (Secondary Responsibilities)

During the recruitment season:

• Provide support to the Agent Sales team where required, including attending events or assisting with partner-related activity, without assuming day-to-day ownership of agent relationships
• Support sales events, fairs or showcases, online and in person, in collaboration with Sales, Marketing, or Partnerships colleagues where appropriate

During the summer delivery period:

• Assist with parent communication and routine issue resolution during periods of peak demand
• Support the maintenance of service standards during busy operational periods
• Capture observations or recurring issues and share with senior colleagues to support post-summer review and improvement

Please note, this is not an exhaustive list of duties  

Please see the attached Job Description for more information about this role. 

SBC PERSON SPECIFICATION

All members of staff employed by SBC will be expected to bring certain key qualities to the operation. There must be a professional interest in working with young people and particularly international children. Safety and welfare of the students is of paramount importance at SBC and a practical enforcing of this belief should be a quality exhibited by all staff. 

Founded in 2008, Summer Boarding Courses (SBC) delivers award-winning residential summer programmes that combine academic and social enrichment, bringing students from around the world together through education.

Our programmes take place at leading UK boarding schools and university college campuses, providing students with an inspiring environment to learn, develop confidence and build skills for their future.

To date, over 21,000 students from 155 nationalities have studied with us. SBC has also been ranked Number 1 in the EL Gazette’s British Council inspection league table from 2018 to 2026 and achieved a perfect 15/15 areas of strength in British Council inspections.

Our courses unlock potential and ignite a spark for long-term success.

We want to make sure we do all we can to set candidates up for success in this process. If you require any adjustments to help you at interview and/or you have any questions at all, please contact us at: [email protected] 

Please note, as this post involves direct contact with vulnerable children, it is exempt from the Rehabilitation of Offenders Act 1974. However, amendments to the Exceptions Order 1975 (2013 and 2020) provide that certain spent convictions and cautions are 'protected'. These are not subject to disclosure to employers and cannot be taken into account.

SHOULD YOU BE SUCCESSFUL

• Any gaps in your CV will be enquired about and must be explained satisfactorily
• You will have to prove your Right to Work in the UK
• You will provide the details of two recent and relevant referees who we will contact and specifically ask about your suitability to work with children and any concerns.
• You will be required to undergo a Disclosure and Barring Service check (DBS), and equivalent if you live, or have lived, outside of the UK
• You will be asked to state that you have no known reason why you cannot work with children
• Official identification and certificates will be required for our records

Please be aware that SBC may conduct online searches for shortlisted candidates as part of our legal duty to meet out safeguarding duties.

SBC SAFEGUARDING STATEMENT

Summer Boarding Courses is committed to safeguarding and promoting the welfare of children and expects all staff and volunteers to share this commitment. We have a comprehensive Safeguarding and Child Protection Policy and procedures in place which all employees, volunteers and contractors are expected to adhere to.

SBC EQUALITY, DIVERSITY & INCLUSIVITY STATEMENT

We operate a policy of equal opportunities and welcome applications from candidates irrespective of sex, marital status, race, colour, nationality, ethnic origin or disability.